August 13, 2024
Year
2024
Platform
Android
Category
Banking
Product Duration
4 Weeks
Context
Background
The SBI YONO app is one of the most popular banking apps in India, but its current design posed challenges in terms of navigation and ease of use. Users struggled to find essential features such as transaction details and account balances. The redesign aimed to simplify the user interface and ensure that users can quickly access the information they need.
Industry
Finance, Banking
Problem Statement
Define
The app's interface was outdated and complex, making it difficult for users to find key features. The problem was compounded by cluttered navigation, which prevented users from easily accessing transaction and account details.
Key Challenges
Simplifying the navigation structure to help users find what they need quickly and easily.
Designing a modern and minimalist UI that feels fresh and easy to use for all age groups.
Ensuring the most commonly used features, like transaction details and account balance, are front and center.
Project Goals
Primary Goal
Redesign the app to simplify navigation and improve access to core banking features.
Ensure that users can quickly find key information like transaction details and account balances.
Create a modern and visually appealing interface that caters to all users, with special consideration for older users.
Success Metrics
Improved user satisfaction through faster task completion.
Reduction in user complaints about navigation and difficulty finding features.
Positive feedback from older users regarding accessibility and ease of use.
Evaluating Leading Indian Banking Apps to Identify UX Strengths & Gaps
HDFC Bank Mobile Banking
Strengths
Robust Security: Strong biometric authentication and fraud detection. Quick Access Shortcuts: Easy navigation with well-structured categories.
Weaknesses
Complex Onboarding: Lengthy registration process for new users. Limited UPI Support: Separate app (PayZapp) required for full UPI features.
ICICI iMobile Pay
Strengths
One-Stop Payment Solution: Integrates UPI, bill payments, and banking. AI Chatbot Support: "iPal" chatbot helps with transactions and queries.
Weaknesses
Too Many Features at Once: Overloaded home screen can confuse new users. Slower Customer Support: Response time for issue resolution is high.
Axis Mobile
Strengths
Modern UI/UX: Clean interface with smooth transitions and animations. Card Control Features: Block/unblock cards instantly for better security
Weaknesses
Limited Customization: Users cannot rearrange key features on the home screen. Frequent Login Issues: Biometric login sometimes fails, requiring manual entry.
Kotak 811
Strengths
Seamless Digital Account Opening: Fully online KYC for a quick setup. Minimalist UI: Simple and easy-to-use navigation.
Weaknesses
Basic Feature Set: Lacks advanced banking options like mutual fund management. Frequent Downtime: App sometimes becomes unresponsive, especially during peak hours.
Paytm Payments Bank
Strengths
UPI-Centric Design: Smooth UPI experience with QR code payments. Instant Virtual Debit Card: Users get a free virtual card for online transactions.
Weaknesses
Limited Banking Services: No full-fledged banking features like loans or credit cards. Security Concerns: Some users report unauthorized transactions and weak fraud detection.
Target Audience
user insights
& profiles
Final designs
Home Screen
ACCOUNT SCREEN
PAY SCREEN
OFFERS SCREEN
EXPLORE SCREEN
Share Your
Thoughts Below
Comments
